Why Small Businesses Need a Career Page
In 2025, having a professional career page is no longer optional for small businesses. Candidates expect to see where they're applying, learn about company culture, and easily submit applications — all in one place.
Without a career page, small businesses lose candidates to competitors who look more professional, even if they're not. The good news? Creating a career page is easier and more affordable than ever.
Quick Facts About Career Pages
- • 75% of job seekers research company career pages before applying
- • Companies with career pages get 3x more quality applications
- • 80% of candidates apply via mobile — your career page must be mobile-friendly
- • Professional career pages improve employer brand by 2.5x
What is a Company Career Page?
A career page (also called a careers page or jobs page) is a dedicated section where companies showcase:
- Current job openings
- Company culture and values
- Employee testimonials and benefits
- Application process and forms
- Employer brand and mission
Think of it as your company's hiring storefront — where candidates "shop" for opportunities and decide if they want to work with you.
How to Create a Career Page: Step-by-Step
Step 1: Choose Your Career Page Platform
You have three main options for creating a career page:
Build from Scratch
Build custom page on your website
❌ Requires: Developer, time, ongoing maintenance
Cost: $5,000-15,000
Website Page Builder
Use WordPress, Wix, or Squarespace
⚠️ Manual job posting and application management
Cost: $50-300/month
Career Page Software
Dedicated career page builders
✅ Pre-built templates, ATS, analytics
Cost: $25-600/month
Recommended for small businesses: Career page software like 64Careers
Why? It's specifically designed for SMBs, includes applicant tracking, requires zero technical skills, and costs 10x less than building custom or using enterprise tools.
Step 2: Set Up Your Employer Branding
Your career page should reflect your company's identity. Include:
- Company Logo: High-resolution logo for instant brand recognition
- Brand Colors: Use your company's color palette for consistency
- Company Description: 2-3 paragraphs about what you do and your mission
- Company Values: What matters to your team and culture
- Photos/Videos: Showcase your team, office, or work environment
💡 Pro Tip for Small Businesses
Don't have professional photos? Use authentic smartphone photos of your team at work. Candidates value authenticity over stock photos — especially from small businesses.
Step 3: Create Your First Job Posting
A great job posting includes:
- Clear Job Title: Use standard titles (e.g., "Sales Manager" not "Sales Rockstar")
- Job Description: What the role involves and day-to-day responsibilities
- Requirements: Skills, experience, and qualifications needed
- Salary Range: Transparency attracts better candidates (80% prefer it)
- Benefits: What makes working at your company great
- Location & Type: Remote, hybrid, or in-office? Full-time or part-time?
Example Job Posting Structure
1. Hook (2-3 sentences)
"We're a growing eco-friendly cleaning company looking for a passionate Operations Manager to help us scale from 10 to 50 clients."
2. About the Role
What they'll do daily, team structure, growth opportunities
3. Requirements
Must-haves vs nice-to-haves (be realistic!)
4. Why Join Us
Culture, benefits, mission, growth potential
Step 4: Design Your Application Process
Make applying easy. The harder your application process, the fewer quality candidates you'll get.
Essential application form fields:
- Full name
- Email address
- Phone number
- Resume/CV upload
- Cover letter (optional, but recommended)
- LinkedIn profile (optional)
❌ Avoid These Application Mistakes
- • Requiring account creation before applying
- • Asking for 20+ form fields
- • Non-mobile-friendly forms (80% apply on mobile!)
- • Making resume upload mandatory without LinkedIn import option
- • No confirmation email after application
With tools like 64Careers, application forms are automatically mobile-optimized, include LinkedIn import, and send confirmation emails — no setup needed.
Step 5: Optimize for SEO & Visibility
You want candidates to find your job openings on Google. Here's how:
- Use Clear URLs: yourcompany.com/careers or careers.yourcompany.com
- Add Schema Markup: Use JobPosting schema so Google indexes your jobs
- Include Keywords: Use job title keywords candidates actually search for
- Meta Descriptions: Write compelling descriptions for each job page
- Mobile-Friendly: Google prioritizes mobile-optimized pages
Google for Jobs Integration
Google for Jobs shows job listings directly in search results. To appear there, your career page needs proper structured data (schema markup). Most career page builders like 64Careers include this automatically.
🎯 SEO Checklist for Career Pages
- ✅ Page title includes "Careers at [Company]"
- ✅ Each job has unique URL and meta description
- ✅ JobPosting schema markup implemented
- ✅ Mobile-responsive design
- ✅ Fast page load speed (<3 seconds)
- ✅ Internal links to company "About" page
Step 6: Promote Your Career Page
Creating a career page is just the start. Now you need to promote it:
Free Promotion Channels
- • Share on social media (LinkedIn, Facebook, Twitter)
- • Add to email signature
- • Link from your main website
- • Post in relevant Facebook/LinkedIn groups
- • Ask employees to share
- • List on Indeed (free option available)
Paid Promotion Options
- • Indeed Sponsored Jobs ($5-15/day)
- • LinkedIn Job Ads ($10/day minimum)
- • Facebook/Instagram ads ($5-20/day)
- • Google Ads targeting job search keywords
- • Industry-specific job boards
Career Page Examples for Small Businesses
Looking for inspiration? Here are examples of what makes a great career page for small businesses:
Example 1: Local Service Business
A cleaning company with 15 employees
- ✨ Hero image of their team working
- ✨ "Why join our team" section with employee quotes
- ✨ 3 open positions with clear salaries
- ✨ Simple one-page application form
- ✨ Benefits highlighted: flexible hours, paid training, bonus structure
Example 2: Tech Startup
A SaaS company with remote team of 8
- ✨ Video message from founder
- ✨ Mission-driven messaging ("We're building the future of...")
- ✨ Remote-first culture emphasized
- ✨ Tech stack and tools highlighted
- ✨ Growth opportunities and equity options mentioned
Example 3: Retail Store
A boutique with 2 locations
- ✨ Photos of actual store and happy team members
- ✨ "Day in the life" descriptions for each role
- ✨ Employee discount and perks featured prominently
- ✨ Walk-in application option alongside online form
- ✨ Community involvement and values showcased
Browse real career page examples at 64Careers Job Board
Best Career Page Design Practices for Small Businesses
Do's ✅
- Be authentic: Show real photos of your team, not stock images
- Mobile-first: 80% of job seekers browse on mobile
- Clear CTAs: "Apply Now" buttons should be impossible to miss
- Fast loading: Page should load in under 3 seconds
- Include salary: Transparency attracts better fits
- Show culture: Give candidates a feel for working at your company
- Simple applications: 5-7 form fields maximum
Don'ts ❌
- Outdated information: Remove filled positions immediately
- Requiring accounts: Let people apply without creating accounts
- Too much text: Break content into scannable sections
- Generic content: "We're a fast-paced environment" means nothing
- Hidden contact info: Make it easy to ask questions
- Auto-play videos: Annoying and not mobile-friendly
- Complex navigation: Jobs should be 1-2 clicks from homepage
Best Career Page Builders for Small Businesses
Here are the top career page software options for SMBs in 2025:
64Careers
Best for SMBComplete career page builder + ATS designed specifically for small businesses
- ✅ 5-minute setup, no technical skills needed
- ✅ Professional templates and mobile-optimized
- ✅ Built-in ATS with Kanban pipeline
- ✅ Analytics and source tracking
- ✅ SEO-optimized for Google for Jobs
Lever / Greenhouse
EnterpriseFull-featured enterprise ATS platforms
- ✅ Advanced features and integrations
- ✅ Collaboration tools for large teams
- ❌ Complex setup and learning curve
- ❌ Expensive for small businesses
- ❌ Overkill for companies under 50 employees
Custom Build
TechnicalBuild career page from scratch on your website
- ✅ Complete control over design
- ✅ Custom integrations possible
- ❌ Requires developer ($5,000-15,000+)
- ❌ Ongoing maintenance needed
- ❌ No built-in ATS or application management
Summary: How to Build a Company Jobs Page
Quick Recap
- 1. Choose a platform: Use career page software for easiest setup (recommended: 64Careers)
- 2. Add branding: Logo, colors, company description, and photos
- 3. Create job postings: Clear titles, responsibilities, requirements, and salary
- 4. Design application forms: Keep it simple (5-7 fields max), mobile-friendly
- 5. Optimize for SEO: Use schema markup, clear URLs, and keywords
- 6. Promote your page: Share on social media, job boards, and your website
Time to launch: 5 minutes with career page software | 2-6 weeks custom build
Cost: $25-600/month for software | $5,000-15,000 for custom build
Create Your Career Page Free →Frequently Asked Questions
Do I need a website to create a career page?
No! With career page builders like 64Careers, you get a standalone career page (e.g., yourcompany.64careers.com) that works independently. You can later add a custom domain if you want.
How much does it cost to create a career page?
It depends on your approach: Custom development costs $5,000-15,000+. Career page software ranges from free (limited features) to $25-600/month. For small businesses, we recommend starting with affordable software like 64Careers ($25/month for unlimited).
Can I create a career page on WordPress?
Yes, but you'll need to manually manage job postings, applications, and updates. WordPress job plugins exist but often lack ATS features. Career page software is easier and includes applicant tracking automatically.
What makes a good career page design?
A good career page is: mobile-friendly (80% of candidates browse on mobile), fast-loading (under 3 seconds), authentic (real photos, not stock images), clear (easy-to-find jobs and apply buttons), and SEO-optimized (so candidates can find you on Google).
How long does it take to create a career page?
With career page software: 5-30 minutes. Custom development: 2-6 weeks. Using WordPress: 1-3 days.
Should I include salary information?
Yes! 80% of candidates prefer seeing salary ranges, and transparency leads to better-quality applicants. It saves time for both you and candidates who aren't a salary fit.
How do I get my jobs on Google?
Use JobPosting schema markup (structured data) so Google indexes your jobs for Google for Jobs. Most career page builders include this automatically. You can verify with Google's Rich Results Test.
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